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   Self-Starters Weekly Tips

             Monday February 10th, 2003

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INSIDE THIS ISSUE 

1) Creating Your Professional Image on the Internet
2)
Highly Targeted Advertising on Internet Talk Radio
3) The Missing Link - it changed the way I do business!

View tips from past issues online at:
http://www.selfstartersweeklytips.com
Free Ebooks, Free Software, Free Design & Marketing Resources!
 

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1) Creating Your Professional Image on the Internet
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By Shelley Lowery 

There are many types of professionals on the Internet. Business consultants, writers, web designers, software developers, the list goes on and on. What does it take to be considered a professional? Well, according to the definition from Webster's dictionary, a professional is "Engaged in, or worthy of the standards of, a profession." 

Does this definition mean that if you are engaged in a profession you are automatically considered a "professional?" Of course not. Creating a professional image entails a great deal of time and effort. Not only should you have a great deal of knowledge and experience in your chosen field, but you must conduct your business in a professional manner. 

Developing a professional image on the Internet will include all aspects of your business. 

- Attitude

- Courtesy

- Honesty

- Product

- Customer Service

- Technical Support

- Refunds

- Web Site

- Fellow Business Owners 

- Attitude - 

Your attitude is one of the most important aspects of developing your professional image. It can make or break you. The way you deal with your peers, customers, questions, complaints, requests or compliments will all reflect upon your professionalism. 

- Courtesy -  

Let your customers know how much they're appreciated. Be well mannered, respectful and warm. Always remember to say please, thank you and you're welcome.  

- Honesty -  

Never be dishonest with or mislead your customers. It will eventually catch up with you. Tell it like it is. You have to earn your customer's trust to create long term relationships. 

- Product - 

Always over-deliver in all aspects of your business. If you over-inflate the perceived value of your product, your customers will be disappointed and probably not buy from you in the future. 

- Customer Service - 

When dealing with your customers, go above and beyond the expected. Listen to your customers and validate their feelings. Just because you know and understand something, don't assume they do. 

- Technical Support -  

Poor technical support is probably one of the biggest complaints from unsatisfied customers. Make yourself completely available to assist your customers. Answer their emails and return their phone calls as quickly as possible. Work with them until you have a satisfactory solution. 

- Refunds -  

Always happily refund your customers money if they aren't satisfied. Don't argue the issue or write nasty messages. Be courteous, apologetic, and ask your customers why they weren't satisfied. Remember... The customer is always right, even if you feel they're wrong. 

- Web Site - 

Your web site is a direct reflection of you and your business. It should look professional in design, contain your complete contact information, including your phone number, provide complete product information and an easy ordering process. 

- Fellow Business Owners -  

Creating your professional image on the Internet not only includes your business and customers, but it also includes being respectful to fellow business owners. If someone requests a link exchange or any kind of business promotional exchange, answer their email. That's considered a professional courtesy. Whether you're interested in their proposal or not, you should at least acknowledge their request. Failure to do so is not only considered rude, but unprofessional. 

Always strive to do-the-best-you-can-do and everything else will fall into place.  

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About the Author

Shelley Lowery is the author of: Ebook Starter - A complete ebook design kit
Subscribe to Etips, for a wealth of quality information to assist you in Web Design, Internet Marketing & Ecommerce. All new subscribers receive a free copy of the highly acclaimed ebook, "Killer Internet Marketing

Strategies." http://www.web-source.net/cgi-bin/t.cgi?l=bl1 

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2)
Highly Targeted Advertising – Talk Radio
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Internet Talk Radio is a fast-growing phenomenon that is quickly gaining attention and creating a unique market for online businesses to target internet users.  

The reason that Internet Talk Radio stations are attracting such large crowds is simple: their content is free, and available for on-demand listening 24 hours a day worldwide! 

You can capitalize on these huge groups of listeners by sponsoring a talk show that caters to your target market, or simply by placing inexpensive advertisements on the associated website. What better way to reach a group of "train enthusiasts" (for example) with your unique train products than to run a commercial on the air during "The Train Show". The listeners are *online*, excited about the topic, and in a position to make impulse buys from your website! 

There are a wide variety of show topics - I guarantee there is one to suit your marketing needs! If you are interested in finding out more information, email me at Lynn@wsRadio.com . I will work with you one-on-one to find the perfect match, and get you the most bang for your buck ;) 

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3)
The Missing Link – it changed the way I do business!
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I recently read The Missing Link, by Rebecca Hagel. This brand new ebook has some brand new concepts – I highly recommend that you check this out today:

Are you ready to take the Internet by a storm? Then don't read another book on web design, copywriting, traffic techniques or marketing until you read this! Download now and you'll immediately discover:

  • The RIGHT way to build a mailing list of people who'll drool over your products!
  • The EASY way to attract people who want and need to give you money!
  • How to "stop up" the holes in your site so you stop wasting time and money!
  • How to improve your conversion ratio quickly and easily--and it won't cost you a dime!
  • How to make your advertising dollars work harder!

And that's just the beginning! You'll be shocked when you discover:

  • The easy four step plan to make money--even if you don't have a website or mailing list!
  • The craziest contest prize you've ever seen!
  • The promotion that caused a sales avalanche!
  • How to create a buying frenzy using the "me too!" mentality!


You’ll notice that I endorsed The Missing Link with the following comment:

“The Missing Link is right on track! You’ll learn a whole new concept, and be ready for action… before you even finish the first chapter! If you plan on making a profit online this year – GRAB THIS BOOK!”
Lynn Terry, WebServiceNetwork.com  

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   IN CLOSING… 

It is my personal mission to bring you an assortment of resources for your internet business each week in an easy-to-use format. Most of the resources found in each issue are a result of years of research that I have done for my own internet business and others, and are shared with you with my positive recommendation. You can view tips from past issues online at http://www.selfstartersweeklytips.com. As always, feel free to share this issue with your friends or colleagues! 

 ~ HAPPY MONDAY ~ 

Lynn Terry, Editor & Owner

Lynn@WebServiceNetwork.com   

Web Service Network

http://www.WebServiceNetwork.com  

Live Interview on the Entrepreneur Magazine Home Biz Show

Click Here to Listen: www.MaryGoulet.net/archives_wsn.html  

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