Newsletter Publishing & Promotion Resources

Success is in the follow-up! Getting targeted traffic to your website is your first step
(note that I didn’t say “traffic” but “targeted traffic”) – but capitalizing on that traffic and
turning them into repeat visitors (and clients) is the real key to success in your e-business!

Tune your computer in to Internet Talk Radio and hear Lynn Terry on The Mary Goulet Show 24/7! Listen in to the June 12th Show: Newsletter Publishing & Promotion Tune in to hear the Seven Tips every publisher should know: Listen Here! (loads in Windows Media Player)

Each time you sit down to publish your newsletter, remind yourself why you send out this email each week or each month – What have you promised your subscribers? What benefits did you offer when compelling them to sign up originally? Make sure you keep your primary focus in mind in all aspects of your publishing process – your content, your advertisers, your recommendations… Done right you should have a highly targeted list of subscribers reading your newsletter or ezine – make sure you deliver what they are looking for! This is the key to keeping subscribers, and gaining new subscribers through referrals and personal recommendations.

There are a few key ways to earn a profit from your newsletter:

- sell advertising
- affiliate marketing
- sales of your own products and services

Side Note: If you sell advertising space, you might want to consider selling your unsold spots on ebay! See Lynn's FREE eBay Tips for making the most of your eBay auction listings. A few extra steps could mean the difference between your listings costing you money and making you money ;) --- You might also consider filling your unsold spots with affiliate offers:

Do You Sell Ad Space on Your Site or In Your Newsletter?? Webmasters & Publishers: generate additional income through your sites and newsletters! Affiliate Fuel provides you with high converting lead generation and CPC campaigns to fully monetize your unsold ad space. Click here to signup today! (GREAT program! You'll even get paid to give things away for free!) This is a program I personally use and recommend! ~ Lynn

 

So now you are publishing a newsletter, staying on track and holding the
interest of your current subscribers… but how do you grow your list?

7 Promotion Tips every Publisher should Know & Use:

1) Your Website: Make sure that you have a sign-up form in the top-left or top-right corner of your website – or you may want to use a pop-up script. Either way, give them the title of your publication and a brief overview of the benefits or the type of content that you offer.

2) Take a close look at the confirmation page a new subscriber is taken to when they click the ‘subscribe’ button. Capitalize on this space by leading them to another area of your website, introducing them to a free report that you offer or by recommending other targeted publications that they may be interested in (you can team up with other publishers and use this space to swap recommendations)

3) Next you’ll want to consider the confirmation email that your subscribers receive. Similar to the last tip, figure out how you can capitalize on this space. You have the attention of your subscriber – a captive audience – and this is your opportunity to lead them to click on a link or take some sort of action.
 

Important Note: Does your Web Host offer plenty of space (so that you can archive all of your issues), as well as a free mailing list script (saving you costly monthly fee's from other list-hosting providers) that handles all of your subscribe/unsubscribe requests and confirmation emails automatically... along with detailed web statistics that allow you to see exactly how each visitor found you, and what they searched for in the search engines? Mine does!! At only $8.95/month, you'll be impressed at all of the features you receive with your package! I use and recommend Her Web Host, and more information can be found here: http://www.WebServiceNetwork.com/hosting.htm

 
4) Be sure to include a subscribe link within your newsletter itself. This is often overlooked as most publishers assume that everyone reading it is already subscribed… not true. Friends and business associates may receive a forwarded copy – so make sure that it is easy for them to subscribe themselves.

5) Archive your past issues online. Some people feel that this defeats the purpose of subscribing, when visitors can simply read the issues online – but I still recommend it. You don’t even have to link to your archived issues from your website… but put them out there so that they get picked up by the search engines. Keep in mind that many searchers will find your website through these pages – that this is the entry page for them to your website – so you’ll also want to be sure to include site navigation on these pages.

A quick note to add to that… One of my archived issues brought in 150 visitors from Google.com the first couple of weeks that it was posted online. The key to this is that these are targeted visitors – they specifically searched for that topic, chose your link and clicked through… this, again, is where it is important that you have stayed on topic and provided resources and information that are in line with your primary focus.

6) Look at your signature file – or your “tag line” – on your emails, when you post in forums or on discussion boards, and in the articles you write and the profiles that you post. If people read your posts, like what you have to say – you have their attention… and this is when you want to make sure that they know that you publish a newsletter – and make it easy by giving them a subscribe link. Again, you’ve got a captive and targeted audience in these cases.

Write For Publicity If you're looking for a powerful way to get free publicity and build your credibility at the same time, then writing articles may be your answer. This article is jam-packed with great tips and information and excellent resources to set you on the road to publishing your work right away! http://www.webservicenetwork.com/articles/WriteForPublicity.htm

7) And last but not least - Networking. Once you make sure that you have all of your basic promotional tactics in line, you want to get out there and network with your targeted market. This could mean joining discussion groups either by email or on forums, publishing articles, passing out business cards or brochures… both online and offline you must network and introduce yourself and your business in a way that peaks interest.

Looking for some great online groups to network with? Try Lynn's favorites:
Self-Starters Weekly Tips Forum Woman's Networking Community Internet Marketing for Newbies Marketing Auction Forum	Business Owner's Idea Cafe Ryze.com, Business Networking Total Life Success Forum WAHM.com, Work at Home Mom

 

Also See Lynn's 12-Step Online Marketing Plan!

 

Additional Resources for your Publishing Success: