Mini-Sites
~ Highly Targeted Sales Generators
By
Shelley Lowery
If you're looking for a highly effective method of increasing your
Internet sales, then mini-sites may be your answer. Mini-sites are
one of the most effective marketing tools online. Not only are they
effective, but they're also very inexpensive and easy to create.
The concept is simple. Create a one or two page website that completely
focuses on one specific topic. Everything within that page should
have one purpose -- getting the visitor to take action.
This page should be neatly designed in standard HTML with no Flash
or fancy plug-ins and very few graphics.
There should be no banners or outside links of any kind and nothing
that will distract your visitor's attention.
The sole purpose of a mini-site is to attract highly targeted traffic.
The more targeted the better. For
example, if you have a website that sells a number ofproducts, a
good mini-site would focus on one specific
product instead of all of the products. You could create a mini-site
for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one specific
product. Concentrate on just a few keyword
phrases, as this will help you to tighten your targeting. Remember
... the tighter the targeting the better.
* Title - Your "Title" should contain your most important
keywords. You've probably heard that before, but I've
found a slightly different method for optimizing the title. Since
mini-sites focus on just one product, place the
"most" important "keyword phrase" first. Not just your most important
phrase, but the keyword phrase that you think people will use when
they do a search. Instead of capitalizing the first letter, type
it in lowercase, as most
people type in all lowercase letters when searching. This will assist
you in ranking higher in the Search Engine for
your targeted audience.
* Description - Your description should focus on one specific
product and not generalize. Make sure you include
your most important keywords towards the beginning of your description.
In addition, make sure your description
describes your site in detail. You want your potential visitors
to know exactly what you're offering. Your description should be
less than 200 characters.
*
Keywords - Concentrate on just a few keyword phrases.
* Heading tags - Search Engines pay close attention to the
text displayed within the "Heading" tags. Place your most important
keyword phrase within a "Heading" tag.
* Graphic Alt tags - Place a readable keyword phrase within
your graphic "Alt" tags.
* Text - All of your text should focus on your product. There
should be no filler text whatsoever. It should have
one specific purpose -- getting your visitor to take action. Make
sure you include your keyword phrases throughout your text.
If you'd like to set up your mini-site using tables, try to place
your "Heading" text above your "Table" code. If this
isn't possible, make sure you include your keyword phrases within
your top left "Table cell" to assist you in ranking
higher in the Search Engines.
Mini-sites are not limited to just your products. They can also
be used with any affiliate programs you may be
promoting. You can include extra incentives such as a free bonus
for purchasing the product or even your personal recommendation.
This is a great way to presell the product.
Hosting Your Mini-Site
Although it is much better to have your own domain name, these sites
can be hosted on a free server and still rank high in the Search
Engines. Keep in mind, free sites do notbuild trust and credibility.
No matter which option you choose, make sure you place your most
important keyword phrase (the keyword phrase that you think people
will use when searching) within your web address.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and have a good
conversion rate, (the number of visitors
compared to the number of sales) you can buy targeted traffic. Goto.com
is the number one pay-per-click Search
Engine and will most likely produce the best results.
For additional options, visit: http://www.payperclicksearchengines.com/
They provide information and reviews on a number of pay-per-click
Search Engines.
The key to using this technique effectively is to bid on "very"
targeted keywords. This will weed out the casual visitors and only
attract your target audience. There's no sense in paying for visitors
who really weren't interested to begin with.
In addition to bidding on keywords, you can also advertise in targeted
ezines and even purchase some targeted banner advertising. Be creative
and take the time to test all of your promotions prior to spending
a lot of money.
If you really want to increase your sales, create some mini-sites.
They are one of the cheapest and easiest to
create profit generators online.
Copyright © 2001, All rights reserved
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook
design kit including a guide to creating and marketing an ebook
and over fifty predesigned ebook templates and ebook covers.
http://www.web-source.net/ebookstarter.htm
Shelley invites you to partner with her in her Ebook Starter
affiliate program. Visit: http://www.web-source.net
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