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 Self-Starters Weekly Tips

         Monday December 2nd, 2002

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December is here! Along with winter holidays and family gatherings, it’s a time to close out 2002 and prepare for a New Year. Take a moment to reflect on your accomplishments in 2002, and your goals for the year ahead. Happy Monday ;-)


INSIDE THIS ISSUE 

1) If You Write It, They Will Come
   
 by Jason D. Huhtala

2) New Hosting Features: Chat, Forums & More

3) How To Promote Your Business & Find Customers
   
 by Gretchen Nalley
4) Website Updates & A Special Thank-you!


View tips from past issues online at:
http://www.selfstartersweeklytips.com
Free Ebooks, Free Software, Free Design & Marketing Resources!
 

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1
) If You Write It, They Will Come
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by Jason D. Huhtala

http://www.TargetBlaster.com 

Article writing can be a valuable tool for your marketing efforts.  Not only do articles create valuable content but they can bring your site visitors as well.  When you write an article don't just post it to your own site.  Make it available to other sites.  Cheap, good content is hard to come by and webmasters would be foolish not to pick up well-written, intelligent articles.  Really; article writing becomes a win-win situation for both your site and others. 

There are some things to remember when writing an article to be used on another site though.  If you want both a good chance of that article being picked up as well as article readers turning into visitors, read the following rules: 

First rule: It's an article, not a sales pitch.   

When writing an article that may be used on another site, make sure that you're not making the article into a sales pitch.  This does two things for you. 

One, it has a much higher chance of being picked up by a site or newsletter.  Site owners want to add content to their site, not more advertising. 

Two, your article has a much better chance of being read if the site visitor doesn't feel like they are reading something written by a vacuum salesman. (no offense to vacuum salesmen.) 

Second Rule: Include Your Info 

Make sure the article finishes with a small blurb about yourself (the writer) and your company/web-site.  If it is up to the site owner to publish your information, they likely will leave it out.  By making your information part of the article, it makes it easier for them to include. 

Third Rule: Limit The Size 

Don't make your article too big, if the size requires more then one web page, it's unlikely that many sites will pick up your article.  On the other hand if the article is lacking in content, the same applies. 

Fourth Rule: Get It Out 

Even though it is more of a commandment then a rule, you need to get your article out to other sites.  How can you do this?  There are many automated tools that allow you to submit your article to other sites.  The preferable method is to submit your article manually.  Even though this method may take longer, by doing this you will create a relationship with other webmasters/newsletter publishers. Your acceptance levels will be much higher.  Besides submission, make your article available to other sites by including a note when you publish your own article that gives other sites the permission to use your article. 

Common sense also comes into play.  If your article doesn't read well, or is filled with either grammatical or spelling errors, your hard work is not going to pay off.  Keep your submission on topic.  Don't submit your fly fishing article to a quilting web-site.  Think about hosting outside articles as well, make your site open to submissions, it is one of the easiest ways to create content that there is. No matter what side you're on, be aware that article writing is a valuable tool for marketing.  Utilize it as much as you can! 

The author, Jason D. Huhtala, is the Vice President of Operations for Target Blaster, Inc., an Internet Marketing firm specializing in inexpensive targeted pay-per-visitor web-site traffic. http://www.TargetBlaster.com 

 

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2
) New Hosting Features: Chat, Forums, etc
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Her Web Host is now offering four new features for their hosting clients, at no additional cost!

1. Backup Wizard Easy utility that assists clients in backing-up their websites for download.

2. Chat Software A simple chat program designed for use on our servers. This program allows clients to have live chat on their web sites.

3. Error Pages A utility which simplifies the creation of custom error pages on a website. Good for those "Error 404 - Page not found" messages.

4. Message Board A simple message board that allows clients to host multiple forums.

There are no set up fees at Her Web Host and they are offering one free month of hosting for all new clients who transfer from another web host, as well as two months free hosting for all new clients who prepay for one year! Check out HerWebHost.com – I use them, and highly recommend them! 

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4) How To Promote Your Business
     & Find Customers
by Gretchen Nalley
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How to promote your business and find customers:

  1. Call others about their ads and offer them your service.
  2. Post flyers in apartments.
  3. Hang a flyer inside a bathroom stall door, it’s a captive audience.
  4. Leave catalogs a auto repair shops.
  5. Wear buttons.
  6. Wear a badge.
  7. Free lunch drawings. Put your card in fish bowls and try to make it face out.
  8. Let your bank now what the deposit is for. Give the teller a catalog or your business card.
  9. Barter-Trade your product/service with others.
  10. Leave a catalog at a beauty salon.
  11. Take advantage of the advertising of others.
  12.  Use bumper stickers.
  13. Use Window Decals.
  14. Use vehicle card pockets on you car or mailbox
  15.  Let everyone you ever worked with know what you do.
  16.  Make a goal to give out a certain number of business or ad cards per day.
  17.  Hand out your business card with all transactions each day. Always ask for a business card in return.
  18. Put your business card or ad card or flyer in with your bill payments.  Someone opening them may be interested!
  19.  Magnetize your business card and leave them stuck around town.
  20.  Use your card as a bookmark in the library books. Leave them in the books when you return  them.
  21.  Instead of tear flyers use your business card at the bottom of the flyer.
  22.  Look for bulletin boards and leave a flyer.
  23.  Hang a sign on your car window about your business.
  24.  Put a window cling on the screen door of your house..
  25.  Put up catalogs in all waiting rooms.
  26.  Join clubs or network groups.
  27.  Offer your product to local businesses for their Corporate Gift Giving.
  28.  Leave a lead box in businesses you go to a lot.
  29.  Go door to door--introduce yourself and your business
  30.  Put door knob hangers on neighbors doors to let them know about your business.
  31.  Yard Signs.
  32.  Look on the internet for bulletin boards to post your product.
  33.  Put up flyers in the grocery store on the community boards.
  34.  Always keep flyers with you to hand out.
  35.  Tell Former Business Associates about your new business.
  36.  Former Customers
  37.  Go to garage sales. Give them flyers to pass out for you. Offer a gift incentive.
  38.  Wear a name tag to the grocery store.
  39.  Do Home Shows
  40.  Join your local Chamber of Commerce
  41.  Home Owner Association. Put an ad in their publications if possible.
  42.  College newspapers and bulletin boards.
  43.  Hospital waiting rooms--Always leave a catalog.
  44.  Always wear a logo to the health club.
  45.  Do cross-promotions with other businesses.
  46. Search Engine Submissions for those with websites
  47. Run a Contest on your website or locally
  48. Place flyers under windshield wipers in parking lots
  49. Advertise in your church's bulletin
  50. Word of Mouth!  

Author: Gretchen Nalley
www.ChestnutLaneDesign.com
Chestnut Lane Design, LLC
 

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4) Website Updates
     & A Special Thank-you!

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Many changes are going on behind the scenes at Web Service Network in preparation for the New Year ahead! For example, you’ll notice that the Archives page now links to each individual issue of Self-Starters Weekly Tips instead of listing each of the topics on the page itself. While I am still in the process of making changes to this page to decrease load-time, I do hope that you’ll find the current updates helpful: http://www.selfstartersweeklytips.com .  

I would like to extend a special THANK YOU to the following friends for their helpful comments & advice: 

Antonina Boatman
http://www.prepaidlegal.com/info/aboatman
 

Carol Slim

http://www.watkinsonline.com/home  

Sonya Herford
http://www.treasurechestcollectibles.com/
 

TLD

http://www.thecandlecupboardinc.com/  

Brenda
http://www.myseasilver.net/rhino
 

Ross

http://www.workathomecentral.com/ 

Midnight Whispers
http://workfromhome.whisperenterprises.com/

As well as Anita, NightRaevyn and Joyceb. Thank you! 

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 ~ HAPPY MONDAY ~

Lynn Terry, Editor & Owner

Lynn@WebServiceNetwork.com   

Web Service Network

http://www.WebServiceNetwork.com  

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