|
=================================
Self-Starters Weekly Tips
Monday
August 26th, 2002
=================================
Welcome!
Get ready for FREE and inexpensive ways to get your own business
up and running on the internet! Whether you are already in business
and looking to grow or improve, or just now starting your first
online business... you're in for some great tips! Happy Monday ;-)
You
can now view tips from past issues online at:
http://www.selfstartersweeklytips.com
=============================
Mini-Sites
~ Highly Targeted Sales Generators
By Shelley Lowery
If you're looking for a highly effective method of increasing your
Internet sales, then mini-sites may be your answer. Mini-sites are
one of the most effective marketing tools online. Not only are they
effective, but they're also very inexpensive and easy to create.
The concept is simple. Create a one or two page website that completely
focuses on one specific topic. Everything within that page should
have one purpose -- getting the visitor to take action.
This page should be neatly designed in standard HTML with no Flash
or fancy plug-ins and very few graphics.
There should be no banners or outside links of any kind and nothing
that will distract your visitor's attention.
The sole purpose of a mini-site is to attract highly targeted traffic.
The more targeted the better. For
example, if you have a website that sells a number ofproducts,
a good mini-site would focus on one specific
product instead of all of the products. You could create a mini-site
for each product you offer.
Designing Your Mini-Site
Each mini-site you create should be optimized for that one specific
product. Concentrate on just a few keyword
phrases, as this will help you to tighten your targeting.
Remember ... the tighter the targeting the better.
* Title - Your "Title" should contain your
most important keywords. You've probably heard that before, but
I've
found a slightly different method for optimizing the title.
Since mini-sites focus on just one product, place the
"most" important "keyword phrase" first. Not just your most
important phrase, but the keyword phrase that you think people will
use when they do a search. Instead of capitalizing the first letter,
type it in lowercase, as most
people type in all lowercase letters when searching. This
will assist you in ranking higher in the Search Engine for
your targeted audience.
* Description - Your description should focus
on one specific product and not generalize. Make sure you include
your most important keywords towards the beginning of your
description. In addition, make sure your description
describes your site in detail. You want your potential visitors
to know exactly what you're offering. Your description should be
less than 200 characters.
* Keywords - Concentrate on just a few keyword
phrases.
* Heading tags - Search
Engines pay close attention to the text displayed within the "Heading"
tags. Place your most important keyword phrase within a "Heading"
tag.
* Graphic Alt tags
- Place a readable keyword phrase within your graphic "Alt" tags.
* Text - All of your
text should focus on your product. There should be no filler text
whatsoever. It should have
one specific purpose -- getting your visitor to take action.
Make sure you include your keyword phrases throughout your text.
If you'd like to set up your mini-site using tables, try to place
your "Heading" text above your "Table" code. If this
isn't possible, make sure you include your keyword phrases
within your top left "Table cell" to assist you in ranking
higher in the Search Engines.
Mini-sites are not limited to just your products. They can also
be used with any affiliate programs you may be
promoting. You can include extra incentives such as a free
bonus for purchasing the product or even your personal recommendation.
This is a great way to presell the product.
Hosting Your Mini-Site
Although it is much better to have your own domain name, these sites
can be hosted on a free server and still rank high in the Search
Engines. Keep in mind, free sites do notbuild trust
and credibility. No matter which option you choose, make sure you
place your most important keyword phrase (the keyword phrase that
you think people will use when searching) within your web address.
Drive Targeted Traffic to Your Site
Once you have tested the effectiveness of your site and have a good
conversion rate, (the number of visitors
compared to the number of sales) you can buy targeted traffic.
Goto.com is the number one pay-per-click Search
Engine and will most likely produce the best results.
For additional options, visit: http://www.payperclicksearchengines.com/
They provide information and reviews on
a number of pay-per-click Search Engines.
The key to using this technique effectively is to bid on "very"
targeted keywords. This will weed out the casual visitors and only
attract your target audience. There's no sense in paying for visitors
who really weren't interested to begin with.
In addition to bidding on keywords, you can also advertise in targeted
ezines and even purchase some targeted banner advertising.
Be creative and take the time to test all of your promotions prior
to spending a lot of money.
If you really want to increase your sales, create some mini-sites.
They are one of the cheapest and easiest to
create profit generators online.
Copyright © 2001, All rights reserved
About the Author:
Shelley Lowery is the author of Ebook Starter. A complete ebook
design kit including a guide to creating and marketing an
ebook
and over fifty predesigned ebook templates and ebook covers.
http://www.web-source.net/ebookstarter.htm
Shelley invites you to partner with her in her Ebook
Starter
affiliate program. Visit: http://www.web-source.net
Finally, a Web Design Course
that makes total and complete sense!
Web
Design Mastery is a MUST read for anyone
serious about designing a great website!
- Click Here
-
******************
TIP-SHARING
******************
If
you have a tip you would like to share with us, please submit it
to Lynn@WebServiceNetwork.com - if your tip is used, I will include
your name and a link to your site with the published tip!
******************
FINAL NOTE
******************
It
is my personal mission to bring you an assortment of resources for
your internet business each week in an easy-to-use format. Most
of the resources found in each issue are a result of years of research
that I have done for my own internet business and others, and are
shared with you with my positive recommendation. You can view tips
from past issues online at http://www.selfstartersweeklytips.com.
As always, feel free to share this issue with your friends or colleagues!
~ HAPPY MONDAY ~
Lynn
Terry, Editor & Owner
Lynn@WebServiceNetwork.com
Web Service Network
http://www.WebServiceNetwork.com
===============
List Management
===============
To
*subscribe* to the Self-Starters Newsletter, simply send a blank
message with the word 'subscribe' in the Subject field to selfstarters-request@webservicenetwork.com,
or click here:
mailto:selfstarters-request@webservicenetwork.com?subject=subscribe
To
*unsubscribe* from the Self-Starters Newsletter, simply send a blank
message with the word 'unsubscribe' in the Subject field to selfstarters-request@webservicenetwork.com,
or click here:
mailto:selfstarters-request@webservicenetwork.com?subject=unsubscribe
|
